Technology Content Strategy & Thought Leadership
With a background in journalism and 10+ years of experience in technology communications, Sara specialises in translating complex products, technologies and market trends into clear narratives that connect with audiences. She combines content strategy, editorial thinking and hands-on production to build scalable content programmes across thought leadership, customer storytelling, PR and multimedia formats.
Below are selected examples of case studies, campaigns, executive content, videos and press materials she has developed for global technology companies.
Customer Storytelling & Case Study Strategy
Sara develops customer storytelling frameworks that transform complex technology solutions into clear narratives focused on industry context, customer challenges and business impact.
Discover Airlines Case Study
Sara developed an award-winning customer case study strategy for emnify, translating complex IoT connectivity challenges into a clear, customer-focused narrative across aviation, EV charging and fleet management industries.
Working closely with a Senior Product Manager, she structured the Discover Airlines partnership story around industry context, emerging aviation technology and operational challenges. She conducted interviews with the client’s EFB lead to ensure technical accuracy and capture the commercial impact of the solution.
She created a Challenge → Solution → Impact storytelling framework that was later scaled across industries and formats, producing written, digital and video content while managing the full production process, including external videography.
The case study supported marketing and sales initiatives, contributed to enterprise lead generation in aviation, and helped secure multiple industry recognitions including IoT Breakthrough Awards, CompassIntel Awards, MVNOs Awards, Juniper Research Awards and Fast Mode Awards.
Executive Thought Leadership & Industry Narratives
Sara develops thought leadership content that helps technology companies shape industry conversations, strengthen market positioning and communicate complex ideas with clarity. Working closely with executives, product leaders and subject matter experts, she translates technical expertise, market insights and customer perspectives into articles, opinion pieces, research-driven content and executive narratives. See examples of thought leadership articles she co-wrote with C-level executives here.
Selected Press Releases:
emnify Named “M2M Platform of the Year” in 2026 IoT Breakthrough Awards Program by Sara Debevec, emnify
Discover Airlines Case Study by Sara Debevec, emnify
Ospray Networks Case Study by Sara Debevec, emnify
What Enterprises Really Need from Modern IoT Connectivity Platforms as part of thought leadership series managed by Sara Debevec, emnify
CES 2026: Where the Future felt Read, thought leadership article as part of Power On. Connected Campaign, emnify
emnify named a Visionary in the 2026 Gartner® Magic Quadrant™ for Managed IoT Connectivity Services, Worldwide, press release, emnify
The Last SIM Card Businesses Will Ever Need - emnify Introduces a Programmable SGP.32 Connectivity Model, press release, emnify
emnify Debuts Factory-First Instant Connectivity for IoT Devices at CES 2026, press release, emnify