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Wayfair Brings Home Inspiration to Europe

As a Senior Copywriter at Wayfair, Sara developed content strategy and copy for UK quarterly seasonal catalogues, circulars, landing pages and postcards. She worked closely with marketing, merchandising and design teams to develop the seasonal catalogues from concept to completion and align her copy with the "No Place Like It" campaign. Below are some examples of the work she created at Wayfair. 

UK SUMMER 2022 CATALOGUE & LANDING PAGE WITH FEATURED PRODUCTS


 

UK WINTER 2022 CATALOGUE & LANDING PAGE WITH FEATURED PRODUCTS


 

POSTCARDS SENT TO EXISTING AND PROSPECTIVE CUSTOMERS

Los Angeles Through the Eyes of Angelenos

As part of Hydro Studios, Sara developed Behind The Lens Campaign for Lens & Frame Co., partnering with LA artists, chefs and entrepreneurs to showcase a lifestyle component of the brand.

Born in 2018, Lens & Frame Co (L&F) offers eyewear consumers high-quality prescription glasses at affordable price points all at the convenience of ordering online. With a $22 billion-dollar target market, eyewear is RIPE for consumption, especially in the online marketplace.

 

Together with Account Director Justine Grannis, Sara developed a marketing campaign that not only showcases L&F's competitive advantage over other brands but also demonstrates a lifestyle component.  “Behind the Lens” was an empathy-based marketing campaign designed to truly understand L&F consumers’ lifestyles and get a clearer picture of what inspires them. After all, what is a brand without the people that follow it? What are glasses without those that wear them? Sara and Justine partnered with LA-based artists, entrepreneurs, chefs, and influencers to create short videos that showcase different personalities behind the brand.

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