As part of Hydro Studios and Wayfair, Sara developed marketing blogs and think pieces reflecting on the current trends in marketing and social media.
It’s no surprise that users, influencers and businesses quickly turned to live-streaming platforms in the wake of COVID-19 lockdowns and quarantine. In March alone, Facebook Live reported a 50% jump in in viewership and in just one week during that time, views on both Facebook Live and Instagram Live doubled,” says to David Cohen in Facebook Live Becomes More Accessible During the Covid-19 Crisis for Ad Week. Like many of us eager for entertainment and anything resembling real-life interaction,
In the wake of COVID-19 pandemic, we’ve seen brands shut down, go silent or come up with new strategies to pivot the current global crisis. Thinking outside the box, adopting new digital technologies and being strategic in spearheading initiatives that benefit both organizations and communities seems to be the way forward. In this article I will look at examples of how brands are reinventing their offerings and redefining their purp
The current COVID-19 lockdowns have turned the world upside down, leaving most of us dependent on social platforms to stay in touch with friends, family and coworkers. Amidst all the uncertainty and isolation, there’s one thing we know for sure: social media and communication systems will be vital in the coming months. In fact, we are only now becoming aware of how valuable social media really is. At this time of social distancing, we are encouraged to find new ways of connecting...
Influencer marketing is when brands pay and engage with highly influential individuals to promote a product or service in any given industry. It has become a popular tactic for businesses looking to reach wider audiences in more authentic ways than traditional advertising. Rather than directly marketing to a group of customers via traditional marketing channels, brands hire influencers to put the word out for them. In many ways this is more effective than traditional marketing....
Like so many of us, and particularly around this time of year, I often find myself overwhelmed by wanderlust. Just the concept of getting away and experiencing something new in someplace I’ve never been is enough to get me browsing online travel guides and reading articles about other people going to fascinating places. From swimming in Stockholm’s beautiful lakes, to getting lost in Istanbul’s colorful streets and markets, the magical experiences possible through travel are endless.
Over the last couple of decades, social media platforms like Instagram, Facebook, Twitter, Snapchat and LinkedIn have swiftly crept into our daily routines. Millions of people around the world reach for their phones first thing in the morning to check their social accounts. Social media has become the easiest way for us to stay in touch with family and friends, keep up with trends and stay informed about current affairs. It has also evolved into a retail platform and a place to discover new bran
The Art of Trend Spotting: An interview with Nadia McCowan Hill, Wayfair Europe’s resident style advisor by Sara Debevec, Wayfair Creative
Twitch TV: The Steady Rise Of Live-streaming In The New Normal by Sara Debevec, Hydro Studios
Brand Revival In The New Normal by Sara Debevec, Hydro Studios
Staying Connected While Social Distancing by Sara Debevec, Hydro Studios
Organic Vs Paid Influencer Marketing by Sara Debevec, Hydro Studios
Navigating the World by Sara Debevec, Hydro Studios
Seeing Social Media in 20/20 by Sara Debevec, Hydro Studios
Connecting With Gen Z Audiences, by Sara Debevec, Hydro Studios
The Rise of Tik Tok by Sara Debevec, Hydro Studios